Sports & Fitness
Product Design

We have the skills to take your ideas and turn them into stunning consumer products.

Innovating Sports & Fitness Products

We offer comprehensive Sports and Fitness Product Design services with a key specialism in Impact protection.

We combine our passion for sports and fitness with technical expertise to create products that enhance performance, safety and user experience. Whether its protective gear, training equipment or wearables, our product design services can transform your sports and fitness product ideas into cutting edge designs ready for production.

Enhancing Performance & Safety through Design

When designing products aimed at enhancing the safety of athletes and sports professionals, striking the right balance between increased protection and unrestricted movement while avoiding additional heat or weight can present a significant challenge.

Our aim is to design truly exceptional sports products which not only pass the relevant standards but seamlessly integrate into the athlete’s experience, only making its presence known when necessary.

The Design by Datum approach to Sports & Fitness product design

Our approach & design services provide an end to end solution for organisations, startups & inventors who are looking to turn their ideas into reality.

Concept and Feasibility

Idea Generation, exploration and selection.

Working quickly and creatively we use a range of ideation, sketching and modelling techniques to produce a concept package that works for you.

Design Detail / 3D Design

Defining features and design for manufacture.

We ensure your selected concepts are functional and manufacturable by utilising the latest 3D CAD software and techniques.


Functional prototypes for evaluation.

Create prototypes and weigh them against a testing criteria. After user trials, physical tests and simulations, we analyse the data and create design recommendations.  


We use 3D CAD software and techniques to refine your chosen concepts, ensuring they meet the highest standards of functionality, manufacturability, and performance.

Pre Production

Getting ready for market launch.

We create drawings, cut tools and liaise with trusted suppliers and manufacturers across the globe.


Assets to promote your product.

We’ll provide graphic mockups, within realistic settings that will allow you to showcase your new product effectively.

Get started with
your project today

    Succeed in the Sports and Fitness Market

    Product development is a collaborative effort that requires a team approach. We work closely with industry experts, test engineers, and material scientists to ensure that the products we design are optimised for elite performance.

    In addition to technical expertise, we recognise the significance of effectively communicating new sports technology features to both users and the market. We place emphasis on ensuring that the aesthetics and form of the product clearly convey its intended function.

    With great performance and a compelling story to tell we are always confident that the product will succeed in the market.

    What it’s like to work with Design by Datum

    We’re trusted by businesses across the UK and Europe. Here’s what some of our clients have to say about working with us:

    3 easy steps to kick
    off your project


    You get in touch.

    Explain your product opportunity and potential project to us through a free initial consultation.  We’re happy to sign an NDA at this point.


    We build a project proposal.

    With your requirements understood, we propose a project plan including costs and timelines.


    Together we begin the project. 

    We will now work through the product development, communicating with you every step of the way


    Are we a good fit for your project? We’ve brought together some of the frequently asked questions to help you understand how we work.

    We can take a project from an idea all the way to full production & due to the staged nature of our work, we can begin working on the project from any point in the process.

    Each project has its own unique challenges & journey despite being part of the same design process. Our fees are for our time to design the product from beginning to end, collaborating with makers of prototypes and manufacturers for full production which we will quote on during the process. We would be glad to discuss your project in a face to face or virtual meeting which will then allow us to provide a proposal.

    You do! As long as there are no outstanding invoices, all data we create for your project is 100% yours.

    Despite the nuances of each project, the process mostly remains the same.

    Feasibility/Concept Design is where we use research techniques to develop a knowledge of the product sector & the necessary competitors before creating a set of concept design drawings which explain the form & function of the potential product path for you to choose from.

    3D Development is a stage which we take the knowledge gained from the previous stage to the 3d modelling software which allows us to create the data necessary for the next stage:

    Prototype & Test gives us the opportunity to create real representations of the final product using rapid prototyping methods which we can then test for fit & function with things like impact, PCBs, & environmental sealing.

    Pre Production is where we gather all the data created previously & liaise with our manufacturing partners to prepare for full production, providing quotes to the client & preparing them for our handover.

    Marketing support provides us with the opportunity to help with creating photo realistic computer aided renders for website, print, or e-commerce purposes.

    We can provide support to your crowd-funding project & will tailor a proposal to suit your timescales & on-boarding needs.

    Latest Product
    Design Guides

    Design by Datum

    0161 504 8953
    Manchester, M30 8HY

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