Concept Design

Take your ideas and kick start the product development process with expert concept design.

Unleashing creativity through concept design

At Design by Datum, we specialise in providing comprehensive Concept Design services that breathe life into your ideas.

We work closely with you to develop visually captivating and functional concepts that form the foundation of your product.

Through a combination of artistic skill and technical expertise, we begin to bring your vision into


Ideation and sketching

Our Concept Design services begin with brainstorming sessions, exploring your goals, requirements,and potential solutions.

We then translate these ideas into visual representations, creating rough sketches and concept illustrations which aim to convey the form and function of the proposed products. 

We utilise traditional sketching techniques and digital tools to ensure all concepts are properly visualised enabling you to make informed decisions.

3 easy steps to kick
off your project


You get in touch.

Explain your product opportunity and potential project to us through a free initial consultation.  We’re happy to sign an NDA at this point.


We build a project proposal.

With your requirements understood, we propose a project plan including costs and timelines.


Together we begin the project. 

We will now work through the product development, communicating with you every step of the way

Concept selection and validation

The concept validation and selection phase is the last and most critical step in the concept stage. Here, we assess the viability and desirability of each concept to determine which aligns best with your goals, market demands, and technical feasibility.

By rigorously evaluating each concept, we ensure that the chosen concept represents the most promising direction for further development, setting the stage for the subsequent phases of the product development.

Get started with
your project

    Iterative design for continuous improvement

    We believe in the power of iteration to refine and enhance concept designs. Through frequent feedback sessions and testing, we gather insights to develop and improve the concepts. 

    Our iterative process allows us to address any design challenges, optimise functionality, and align the concept with your vision. This collaborative approach ensures that the final  design exceeds your expectations for successful product development.

    What it’s like to work with Design by Datum

    We’re trusted by businesses across the UK and Europe. Here’s what some of our clients have to say about working with us:


    Are we a good fit for your project? We’ve brought together some of the frequently asked questions to help you understand how we work.

    We can take a project from an idea all the way to full production & due to the staged nature of our work, we can begin working on the project from any point in the process.

    Each project has its own unique challenges & journey despite being part of the same design process. Our fees are for our time to design the product from beginning to end, collaborating with makers of prototypes and manufacturers for full production which we will quote on during the process. We would be glad to discuss your project in a face to face or virtual meeting which will then allow us to provide a proposal.

    You do! As long as there are no outstanding invoices, all data we create for your project is 100% yours.

    Despite the nuances of each project, the process mostly remains the same.

    Feasibility/Concept Design is where we use research techniques to develop a knowledge of the product sector & the necessary competitors before creating a set of concept design drawings which explain the form & function of the potential product path for you to choose from.

    3D Development is a stage which we take the knowledge gained from the previous stage to the 3d modelling software which allows us to create the data necessary for the next stage:

    Prototype & Test gives us the opportunity to create real representations of the final product using rapid prototyping methods which we can then test for fit & function with things like impact, PCBs, & environmental sealing.

    Pre Production is where we gather all the data created previously & liaise with our manufacturing partners to prepare for full production, providing quotes to the client & preparing them for our handover.

    Marketing support provides us with the opportunity to help with creating photo realistic computer aided renders for website, print, or e-commerce purposes.

    We can provide support to your crowd-funding project & will tailor a proposal to suit your timescales & on-boarding needs.

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