Research & Feasibility

Work with Design by Datum from the scoping phase of your project.

Uncovering Opportunities through Research

We understand the critical role that research and feasibility analysis play in successful product development.

We’ll conduct thorough research and feasibility assessments, helping you navigate the path from concept to reality with confidence. Through investigation and analysis, we uncover valuable insights that shape the foundation of your product’s success.

Gaining market insights for informed decision-making

We offer comprehensive Market Research and Analysis services that provide you with valuable market insights.

We dive into consumer preferences, trends, and the competitive landscape to help you make informed decisions about your product.

User-centric design is at the core of our approach at Design by Datum. Our User Research and Analysis services go beyond market research, delving into the needs, motivations, and behaviours of your target audience.

Evaluating the viability of your product vision

A key component to the research and feasibility stage is evaluating the manufacturing and production processes required for the proposed product. We must consider cost-effectiveness, price targets, and the logistical complexities involved in getting your product to market.

This analysis guides decision-making, helping to shape a product concept that is both technically feasible and commercially viable.

3 easy steps to kick
off your project


You get in touch.

Explain your product opportunity and potential project to us through a free initial consultation.  We’re happy to sign an NDA at this point.


We build a project proposal.

With your requirements understood, we propose a project plan including costs and timelines.


Together we begin the project. 

We will now work through the product development, communicating with you every step of the way

Get started with
your project

    Partnering with us for research and feasibility

    Whether you are exploring new product ideas, refining existing concepts, or seeking guidance on technical feasibility, Design by Datum is here to help. Partner with us to unlock the potential of your product through robust research and feasibility analysis, enabling you to make confident, data-driven decisions and bring successful products to market.

    What it’s like to work with Design by Datum

    We’re trusted by businesses across the UK and Europe. Here’s what some of our clients have to say about working with us:


    Are we a good fit for your project? We’ve brought together some of the frequently asked questions to help you understand how we work.

    We can take a project from an idea all the way to full production & due to the staged nature of our work, we can begin working on the project from any point in the process.

    Each project has its own unique challenges & journey despite being part of the same design process. Our fees are for our time to design the product from beginning to end, collaborating with makers of prototypes and manufacturers for full production which we will quote on during the process. We would be glad to discuss your project in a face to face or virtual meeting which will then allow us to provide a proposal.

    You do! As long as there are no outstanding invoices, all data we create for your project is 100% yours.

    Despite the nuances of each project, the process mostly remains the same.

    Feasibility/Concept Design is where we use research techniques to develop a knowledge of the product sector & the necessary competitors before creating a set of concept design drawings which explain the form & function of the potential product path for you to choose from.

    3D Development is a stage which we take the knowledge gained from the previous stage to the 3d modelling software which allows us to create the data necessary for the next stage:

    Prototype & Test gives us the opportunity to create real representations of the final product using rapid prototyping methods which we can then test for fit & function with things like impact, PCBs, & environmental sealing.

    Pre Production is where we gather all the data created previously & liaise with our manufacturing partners to prepare for full production, providing quotes to the client & preparing them for our handover.

    Marketing support provides us with the opportunity to help with creating photo realistic computer aided renders for website, print, or e-commerce purposes.

    We can provide support to your crowd-funding project & will tailor a proposal to suit your timescales & on-boarding needs.

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