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Design By Datum

Sports and fitness product design.

High-performance products built for protection and performance.

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Choose a trusted design partner.

We act as your specialist product design resource, creating sports and fitness equipment that protects, performs, and inspires confidence. From mountain biking back protectors to football training aids, we help brands develop products that are user-centred, performance-driven, and manufacturable at scale.

Why work with us on your next medical device?

  • Impact protection expertise – Chest, back, knee, and helmet designs engineered for safety and EN1621 / EN1078 compliance.
  • Ergonomics & comfort – Products designed for extended use without compromising performance.
  • Durable materials – Expertise in foams, composites, plastics, and textiles optimised for strength and flexibility.
  • Athlete focused design – Products tested for usability in real sporting conditions.

How we support your development.

Our approach & design services provide an end to end solution for established businesses and start-ups. 

Concept and Feasibility

Idea Generation, exploration and selection.

Building concepts that meet sport-specific needs.

3D CAD Design Detail

Defining features and mechanical structure.

Develop robust models that integrate comfort and safety features.

Prototype and Test

Functional prototypes for evaluation.

Validate fit, impact absorption, and durability with real-world trials.

Design for manufacture

Optimisation for cost and efficiency.

Preparing designs for scalable production methods.

Medical Device Case Studies

Newton Rider N1

Folding Urban Cycle Helmet

RE ZRO – ION 

EN1621 Knee

Paradus Solutions

Sports Knee Pad

RE ZRO – ION

EN1621 Chest and Back

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We understand the need to balance safety, performance, and market appeal in sports product design. Whether you’re developing impact protection equipment or innovative training aids, our team is ready to help.

 

Book a consultation today and take the first step toward launching your next sports or fitness product.

    What it’s like to work with Design by Datum

    We’re trusted by businesses across the UK and Europe. Here’s what some of our clients have to say about working with us:

    “The team at Design by Datum did a great job to quickly understand our brand, our product and created production ready design work that our customers love. They considered the details, but kept in mind the big picture throughout the process.”
    Andrew Byatt MD @ Blaze Entertainment
    "Throughout this wide-ranging project, DBD has been meticulous and resourceful, personable and adaptable. They have pushed the selected concept all the way through to the cusp of volume production. Without hesitation, I would choose to work with Design By Datum again."
    Andrew HardyHead of Engineering @ Able System
    “Extremely professional, laid out a schedule of work with pricing and they delivered exactly what I needed on time in full which allowed me to develop and commercialise my products. Genuinely couldn’t have been happier. ”
    Toby GlynnFounder @ Paradus Systems
    "Designs were sent back to me extremely quickly and the digital sketches were absolutely stunning. Lovely guys to work with and will be utilising their expertise again! Can’t recommend enough."
    Jimi FrielDirector @ Motus Luggage

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