The Importance of Prototyping in Product Design: Encouraging Innovation and Minimizing Risk

Prototyping is an essential part of the product development process, providing a tangible way to bring ideas to life. At Design by Datum, we know that prototyping not only encourages innovation but also minimizes the risks associated with product development. In this blog post, we’ll explore the crucial role prototyping plays in visualizing concepts, testing […]
Navigating Intellectual Property: Protecting Your Product Design Innovations

When designing a new product, considering the need to safeguard your intellectual property (IP) is crucial. The IP landscape can be complex, but understanding it ensures your hard work is protected and that competitors cannot capitalize on your innovation. In this post, we’ll shed light on the key aspects of protecting your product design through […]
Let’s Talk About The Design of the PS5 – An opinion

It’s difficult to know where to start with the PS5, but before I do I will have to say that this is based on the opinions of the designers here at Design by Datum…no matter how much we feel like they’re factual. Ugh…It’s ugly. I could leave the article right there and I’ve said all […]
De-mystifying Product Development: How to turn an idea into a product.

You’ve spotted a gap in the market, an opportunity for a product and you’re a Start-Up waiting to happen. But how do you take that raw idea and develop it into the production-ready design that will drive your business? 3D PrintingWell the answer isn’t easy and the road ahead looks like spaghetti junction but through […]
IMAC 2021: IS THE REDESIGN OF APPLE’S LEGENDARY ALL-IN- ONE COMPUTER ICONIC OR AGEING?

On April 20th this year, Apple announced a new lineup of iMacs having been redesigned for the first time in 10 years and not surprisingly this came with some controversy among fans and non-fans alike. Whenever Apple makes a design decision, whether it be functional or aesthetic, everybody with access to the internet becomes a […]